sextortion

Canada is ready to take on the world of sextortion with full force. And they’re using naked mole rats.

The campaign “Don’t Get Sextorted” defines sextortion as,

“It’s when someone threatens to send a sexual image or video of you to other people if you don’t pay them or provide more sexual content.”

Basically, it’s blackmail through sexting.

So Canada is proposing a solution. Instead of sending a naked selfie, send a naked mole rat instead.

We can’t decide if it’s ridiculous, brilliant, or both. We’re not completely convinced that it’s really going to put an end to sextortion, but it certainly will put an end to any boner.

The campaign’s website has everything you need to fight sextortion: ready-to-send memes and gifs of mole rats, a sextortion lesson plan for the classroom, and even an app that’s coming to iTunes soon. And if you’re so inclined, you can even naked mole rate socks.

We love that they’re getting creative, but we have a feeling that anyone who is devious enough to sextort you isn’t going to quit just because you send them a picture of a hairless rat.

Luckily, there’s also a sextortion hotline you can call to get actual help.

Check out the full campaign here.

Lena Finkel is the Editor and Founder of Femestella. Prior to started Femestella, she worked at People, InStyle, and Tiger Beat. She’s currently obsessed with Vanderpump Rules, lipstick, and her kitty Tom.