The latest space designed for the hard-of-hearing.
This is so cool! The new Coke Studio for the Deaf is the latest space designed specifically for people who are either deaf or hard of hearing.
The Coke Studio has become known for bringing a variety of music genres to Pakistan, India, select countries in the Middle East, as well as countries in the African continent.
The companies latest venture in Pakistan was inspired by the 9 million Pakistanis who are hearing-impaired. The Coke Studio for the Deaf was created by pairing visuals such as flashing lights, vibrations on the chairs, and more to bring a unique experience to visitors.
Coca-Cola worked on the initiative with the Deaf Reach program of the Family Education Services Foundation.
The founder of the Deaf Reach program Richard Geary told The New Indian Express,
“Working together with Coke Studio has been a really amazing experience. Not just because we got to see the experience the young people enjoyed, but to create awareness in the country and internationally about the need to provide more opportunities for the deaf community.”
Coca-Cola brand manager Ibrahim Khan added, “Coke Studio reaches millions around the world, but not the 9 million people hearing-impaired people in Pakistan. We wanted to bring a small change in that regard.”
We think it’s great that Coke is reaching out to it’s deaf and hearing-impaired customers in such a creative way.
Watch the video above to check out the awesome new studio in action.