Need a piece of happy news today? I think we all do. Converse sneaker brand announced its new #YesToAll Campaign, and we are loving it.
The brand outlines the campaign on their website:
“Say #YESTOALL genders, orientations, and identities with shoes and clothing from the Converse Pride Collection. Show your support for the LGBTQ community with a pair of rainbow Converse shoes pride clothing like a t-shirt. All net proceeds from the 2017 Converse Pride Collection will be donated to The It Gets Better Project and The Happy Hippie Foundation, both committed to empowering LGBTQ youth across the world. Print a poster, designed by Eike König, to bring to your local pride parade and demonstrate unity and acceptance.”
Hooray for companies that are doing the right thing and taking strides in the right direction!
Converse has a wide assortment of shoes and shirts available as part of the campaign, many of which are customizable to fit your tastes.
Miley Cyrus founded ‘The Happy Hippie Foundation’ to fight injustice facing homeless youth, LGBTQ youth and other vulnerable populations. The ‘It Gets Better Project’ formed back in 2010 to “communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them.”
These two deserving organizations will receive the net proceeds from Converse’s campaign.
And of course, feel free to donate to the organizations directly if you don’t need any new sneaks.