In today’s edition of “please hide my wallet”: Demi Lovato is coming out with an activewear line!
Demi took to social media to announce her partnership with Fabletics (Kate Hudon’s activewear company). It is the company’s first collaboration, and they definitely picked the right partner.
In her posts about the new line Demi wrote,
“Finally! So proud to share that I’ve partnered up with @fabletics, a company that has always supported inclusiveness, to design activewear that will make you feel amazing inside and out! Being active is a huge part of my life, so it was important for me to create a line that’s accessible, comfortable and fashionable while inspiring you to take care of your mind and body. ? My first, limited-edition capsule collection launches next week, so stay tuned! Click my link in bio now to sign up for updates!? A portion of proceeds from the collection benefits an amazing organization, @girlupcampaign #Demi4Fabletics @fableticseu “
We are particularly excited about this partnership, as Demi has been a beacon for female empowerment and body positivity. She’s been open about her past struggles with mental health and addiction, and now is a role model for recovery and general badassery.
Plus, we totally love that some of the proceeds go towards an organization that encourages female empowerment. Check out more about Girl Up.
Demi’s line releases next week, with a fuller collection launching in August.