This is so messed up.
You probably wouldn’t believe that British Vogue editors had trouble securing clothing for their cover star Ashley Graham, but that’s exactly what happened.
The magazine’s editor-in-chief recalled in her editor’s letter the shock she encountered when so many high fashion brands refused to supply clothes for their photo shoots with the famous plus-size model.
She wrote that many brands “flatly refused to lend us their clothes. It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be traveling in the opposite – and, in my opinion, unwise – direction.”
Why wouldn’t fashion peeps want their clothes showcased on the cover of British Vogue, especially when they could be worn by one of the top models in the industry? The whole thing seems ridiculous, but luckily one brand wasn’t so callous: Coach.
“The shoot was put together fairly last-minute and we are all very grateful to the people at Coach who, under the creative direction of Stuart Vevers, moved speedily to provide clothes for us that had to come from outside their sample range. They were enthusiastic about dressing a woman who is not a standard model.”
Good for them! It’s so sad that we have to praise a brand for agreeing to dress a top model especially when it should be common practice but unfortunately that’s the case.
We’re so glad that British Vogue decided to give Ashley her first Vogue cover because she so deserves it. Not only is she a stunning model, but Ashley’s also an incredible role model for women when it comes to body positivity.