Fenty Beauty set the world on fire when they released 40 shades of foundation. Their lightest shades have proven perfect for albino beauties and their darkest shades are melanin goddess-approved.
And while most mainstream brands have stupidly ignored such a big part of their customer base, a few other brands have done a great job of covering a wide range of shades. Some of them can be on the pricey side but it’s well worth it to find your perfect match. Below, a few of our favorite inclusive beauty brands.
So obviously we’re going to start with Fenty. Rihanna had Twitter trending when she dropped 40 shades — one for everyone. And now she’s preparing to launch a line of 14 lipsticks. Hell, yeah!
This is personally my favorite, best-kept secret. I started using Cover FX foundation about a year ago and it’s honestly the best thing that’s ever happened to my beauty routine. Foundation comes in 40 shades (just like Fenty) and the coverage is truly unmatched.
Mac has, of course, always been known for their unique color options. Not only do they have great foundation shades, but they also have awesome eyeshadow palettes for literally every face.
So BECCA has really flown under the radar inclusivity-wise, but according to the Director of the company, the brand is committed to making sure there are always equal products for dark-skinned customers as they do for light-skinned customers. Oh, and their newest ambassador is Chrissy Teigen, so I’m pretty much already in love.
Lancôme may not be the hippest kid on the block, but they do offer a full-range of 40 shades (!) so maybe it’s time you got on board. Why they don’t advertise this is a mystery, though. For god’s sake, they made Taylor Hill the new face of Lancôme? Makes no sense. Regardless, they may just have the shade you need.
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel and when she’s not watching RHONY, you can probably find her obsessing over her tuxedo cat Tom or hoarding drugstore lipsticks.