Gwyneth Paltrow is unconcerned about the misinformation that her lifestyle brand spreads.
In a recent interview with Vanity Fair, Paltrow spoke about the world’s obsession with the Goop brand, believing that the continuous media coverage of Goop’s controversial wellness advice is merely a result of “dying” media organizations working to “get the clicks.”
“I will never understand the level of fascination and projection. But we don’t want to not change the conversation just to please everybody. We do what we do in total integrity, and we love what we do. It doesn’t even matter, really, that some are trying to get attention for writing about us.”
What Paltrow doesn’t say is that this very attention is exactly how she drives traffic to her website and drives up revenue.
Paltrow is certainly well aware of this, however, and alluded to it in a speaking engagement at Harvard Business School when she explained that she could “monetize those eyeballs” that read the internet backlash about the Goop brand. And let’s be very clear: the one trying to get attention here is the person selling a ($75!) candle simply titled, “This Smells Like My Vagina”.
It’s certainly disappointing that Paltrow minimizes the negative attention that her brand receives, choosing to blame it on a click-hungry media. And as a result, her statement also minimizes the troubling misinformation that her company proliferates while she continues to profit.
Goop has long been under fire for promoting pseudo-science. Sure, some of her products, like $38 sex dust, might be able to be written off as innocuous, maybe even eccentrically charming. But many other products are medically misleading and potentially downright dangerous.
This was particularly evident with Goop’s promotion of its now-infamous jade egg, which the site suggested that women insert into their vaginas as a way to “balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder function.” This practice was swiftly and vehemently denounced by health experts.
In 2018, Goop was hit with a $145,000 fine in civil penalties for its false claims surrounding the egg and the brand was barred from making any claims on its website that aren’t backed by reliable scientific evidence. But even still, the Goop website continues to throw around words like “detox” and “transformative” and “doctor-designed,” even when the item or practice in question is probably none of those things.
Ultimately, Paltrow has never issued an apology for her brand’s misrepresentation, nor does she seem to have any regrets about the potentially damaging misinformation that has become synonymous with the Goop-sphere. Instead, continues to embrace the controversy, saying,
“What I think is great is that we are a brand that people feel strongly about. One way or the other.”