Oh, Jennifer Lawrence. We have so much love and respect for you. But why would you be ok with these new Dior ads?
In case you haven’t seen them, the ads feature the actress in a variety of outfits, including the now iconic “We Should All Be Feminists” tee inspired by Chimamanda Ngozi Adichie’s 2014 essay.
The tee shirt has been scrutinized since it debuted, largely because it appears to be merchandising feminism and making money off a belief system Dior doesn’t really appear to believe in.
We love that feminism is suddenly “cool” but there’s a big difference between wearing a $710 tee shirt with the word “feminist” on it and actually going out and doing some real feminist work. It’s the difference between talking the talk and walking the walk.
After getting crucified on the internet, Dior finally gave in and decided to donate an unannounced portion of the proceeds to Rihanna’s charity the Clara Lionel Foundation, which gives college scholarships to girls in need. (Note: Rihanna is also an ambassador for Dior). Considering the tee probably costs Dior about 12 cents to make, it’s pretty lame that they can only commit to donated a portion of the proceeds. And how about donating to an organization that actually needs it? Like Planned Parenthood! (Just yesterday VP Mike Pence broke the tie in the Senate to allow states to essentially defund Planned Parenthood).
Regardless, this isn’t the only issue with these Dior ads.
Jennifer Lawrence has been very vocal about photoshopping, particularly with her Dior ads. In 2013, she reacted to her Dior ads by saying,
“Oh my God I haven’t seen this. That doesn’t look like me at all.”
But in truth, her 2017 ads are no better. If she has an issue with photoshop, then why didn’t she take a stand. It’s about sticking to your convictions, J. Law.
Lawrence has always been an amazing role model. She was quick to speak out against the Muslim ban and has always been true to who she is. But these Dior ads just aren’t cutting it. #NotImpressed.