kanye west
source: Instagram

Kanye West has set the wheels in motion to start a line of cosmetics, and we can’t decide whether we are surprised or not. With the release of his clothing line, he is certainly casting his net wider than just the music industry. But cosmetics? It’s a unique choice.

The line, named DONDA, is in honor of his late mother who passed away in 2007. Donda is also the name of an entire empire West plans to build. The rapper and his mother were particularly close, and she actually helped him write lyrics while she was alive, so it’s no shock that he’s choosing to pay homage to her in this way.

West originally proposed a plan to expand into makeup last year, which he announced via Twitter.

His sister-in-law Kylie Jenner is already a master in the makeup world with her lip kits selling like hotcakes so we wonder if he’ll tap her to help with his line.

A lot of folks have made fun of West’s attempts to expand his brand beyond music, but his YEEZY fashion line has been a hit with consumers (although perhaps not with the fashion world). Well they may be laughing at him at home, but he’ll be laughing all the way to the bank.

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Allie Bush is a Contributing Writer at Femestella. She is interested in creating and sharing entertaining and engaging content, in whatever form it may take. She is a proud TV junkie and in her spare time can be found watching late night talk shows, talking about Chrissy Teigen or Amy Poehler, or eating off of other people’s plates.