Kendall Jenner is officially joining her sisters in the beauty industry — well, the oral beauty industry.

Kendall has officially announced via Instagram that she’s working with new oral care company Moon to create a line of vegan and cruelty-free products.

Kendall only has her name on the teeth whitening pen, but the entire line includes activated charcoal toothpaste, toothbrushes, and floss.

kendall jenner moon whitening pen
Kendall Jenner via Instagram

Kendall has certainly had her share of business flubs so to see her promoting something that’s both good for you and the planet is certainly a nice change of pace.

Prior to Moon, her and Kylie’s clothing line was filled with controversies from their cultural appropriation to their use of Tupac’s image without permission. And who could forget her disastrous campaign with Pepsi?

Her new products with Moon are competitively priced with her teeth whitening pen selling for $20. Comparatively, vegan brand Tarte has a teeth whitening pen for $22 and Dr. Brite’s teeth whitening pen goes for $20 at Urban Outfitters.

Of course, I’m not naive here — I don’t really believe that Kendall is using what she’s selling. Knowing her momager Kris, she probably has a teeth whitening specialist on speed dial.

But since the products that Kendall is promoting are good for you, I really don’t care. (Her sisters Khloe and Kylie promoting tummy teas on the other hand? Definitely not down for that.)

You can currently check out Moon’s products on their website here. The products will also soon launch at Ulta.

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Categories: Style & Beauty