Kendall Jenner is officially joining her sisters in the beauty industry — well, the oral beauty industry.
Kendall only has her name on the teeth whitening pen, but the entire line includes activated charcoal toothpaste, toothbrushes, and floss.
Kendall has certainly had her share of business flubs so to see her promoting something that’s both good for you and the planet is certainly a nice change of pace.
Prior to Moon, her and Kylie’s clothing line was filled with controversies from their cultural appropriation to their use of Tupac’s image without permission. And who could forget her disastrous campaign with Pepsi?
Her new products with Moon are competitively priced with her teeth whitening pen selling for $20. Comparatively, vegan brand Tarte has a teeth whitening pen for $22 and Dr. Brite’s teeth whitening pen goes for $20 at Urban Outfitters.
Of course, I’m not naive here — I don’t really believe that Kendall is using what she’s selling. Knowing her momager Kris, she probably has a teeth whitening specialist on speed dial.
But since the products that Kendall is promoting are good for you, I really don’t care. (Her sisters Khloe and Kylie promoting tummy teas on the other hand? Definitely not down for that.)
You can currently check out Moon’s products on their website here. The products will also soon launch at Ulta.
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Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel and when she’s not watching RHONY, you can probably find her obsessing over her tuxedo cat Tom or hoarding drugstore lipsticks.