In the latest episode of Keeping Up With the Kardashians, Kendall Jenner finally shows her response to her now infamous Pepsi commercial.

A warning: if you’re a huge Kendall Jenner fan, you might want to look away. Because I’m about to rip her a new one.

First: the scene. KUWTK opens up on Khloe and Kourtney who receive a call from a distraught Kendall. She’s sobbing as her sisters try to console her. And then comes her statement. She says,

“When I first get this offer, I mean, it is a huge company. The people I was following were so iconic and amazing. Michael Jackson has done it, Britney Spears has done it, Beyonce, Pink—the list goes on. To get something like that, it was so exciting. I trusted everyone. I trusted the teams. After I saw the reaction, and read what people had to say about it, I most definitely saw what went wrong. I was so stuck and I really didn’t know what to do, so I completely shut down.”

She later added,

“I feel really, really bad. I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way, and I feel like sh-t. I have no idea how I am going to bounce back from it. I don’t know what to do… I would never purposely hurt someone, ever, and if I knew that this was going to be the outcome then I would have never done something like this, but you don’t know when you are in the moment. I just felt so f-cking stupid. The fact that I would hurt or offend other people was not the intent, and that is what got me the most.”

You know what, Kendall? Cry me a fucking river. All I hear in this statement is “me, me, me.” She somehow manages to make the whole faux-pa all about her! Guess what, Kendall? it’s not about you! It’s about the perpetual whitewashing of a movement (Black Lives Matter) that is designed to bring attention to the killing of black citizens by police officers.

Kendall, you should feel stupid. Because you clearly don’t get it. You didn’t get it when you read the Pepsi script, and don’t get it now. How someone can be so unbelievably ignorant in a time when politics, racial inequality, and equal rights is all anyone can talk about is astounding.

And “shutting down” was not an option. Kendall seemed paralyzed by the event and never even managed to utter an apology. Even in her crying fit, in which she says she feels “really, really bad,” she cannot even say the words “I’m sorry for what I did.”

During the conversation, Kourtney tells Kendall,

“You can’t ignore it. You can’t. It should affect you in a way that you learn from it and you grow from it.”

Guess what? She didn’t. Since the Pepsi incident, it’s only been scandal after scandal, many of which include cultural appropriation.

I have no pity for this beautiful, but tone-deaf girl who lives in her Calabasas bubble. She’s not my role model, and she shouldn’t be yours.

Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel (by far!), but when she's not watching RHONY, you can probably find her hanging with her kitty Tom or tweeting at Sen. Chuck Schumer.
Categories: Race/Identity