Lauren Conrad is building a fashion empire and she ain’t stopping for nobody!
Conrad, who just dropped a new beach collection, has already announced that she’s working on maternity wear for Kohl’s.
She said she was inspired by her own struggle to maintain her style while pregnant. She told People,
“One of the things I really struggled with when I was shopping was that I wanted to maintain my everyday style, but I had trouble finding the types of pieces available in maternity collections. So I wanted to cater towards our existing customer who just happens to have a new shape, but still wants to dress in line with her style that she has had for years.”
“I wanted to wait until I felt confident designing like I had experience maternity myself as a category myself. It was really nice to go into this while I was trying to figure out my own maternity style, so I really wanted to make sure that the aesthetic of this line was very cohesive with the existing LC Lauren Conrad collection.”
The collection is set to include dresses, jeggings, and off-the-shoulder “flirty tops” — all silhouettes that Lauren would wear herself, of course.
As for what’s next, Lauren would totally consider doing baby clothes.
Lauren recently announced that she and husband William Tell are expecting a baby boy.
LC Lauren Conrad Maternity dropped June 7 in Kohl’s. Check out our favorite looks from the collection below.
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel and when she’s not watching RHONY, you can probably find her obsessing over her tuxedo cat Tom or hoarding drugstore lipsticks.