source: Instagram

We are struggling to think of a brand more beloved than Lush. Known for its all-natural products, free from palm-oil and artificial ingredients, the cosmetics company is a leader in cruelty-free, environmentally friendly products. Not to mention that they donate loads of money to charities that align with their mission.

source: Instagram

With Valentine’s Day around the corner, Lush rolled out some new products in a campaign that included LGBTQ couples. Using the tagline “Better Together” and “Love is Love”, the brand highlights that there is no one way for love to look. With a holiday often centered on heteronormative images and values, the simplicity, beauty, and importance of this campaign will not go unnoticed.

Will more companies follow suit?

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Allie Bush is a Contributing Writer at Femestella. She is interested in creating and sharing entertaining and engaging content, in whatever form it may take. She is a proud TV junkie and in her spare time can be found watching late night talk shows, talking about Chrissy Teigen or Amy Poehler, or eating off of other people’s plates.