We are struggling to think of a brand more beloved than Lush. Known for its all-natural products, free from palm-oil and artificial ingredients, the cosmetics company is a leader in cruelty-free, environmentally friendly products. Not to mention that they donate loads of money to charities that align with their mission.
With Valentine’s Day around the corner, Lush rolled out some new products in a campaign that included LGBTQ couples. Using the tagline “Better Together” and “Love is Love”, the brand highlights that there is no one way for love to look. With a holiday often centered on heteronormative images and values, the simplicity, beauty, and importance of this campaign will not go unnoticed.
Will more companies follow suit?