Madewell x Surfrider Foundation is the brand’s latest collaboration in an effort to help save the ocean.
Madewell launched their collab with Surfrider back in the spring and celebrated with a beach cleanup in Rockaway Beach, picking up more than 140 pounds of trash in New York. Now they’ve dropped a line of limited-edition tees, sunglasses, and beach totes. They haven’t specified how much of the proceeds will go towards the foundation (or even if any proceeds will go to the foundation) so it seems like the main goal is to bring attention to ocean activism.
Also, the line is ridiculously adorable, and of course, beach-friendly, so if you’re not inspired by the environmental work of Surfrider, then you’ll certainly get excited by the cute designs. Check out the line below.
For more information on Surfrider, head to their website here.