Queer Eye‘s Jonathan Van Ness is ready to take on the taboos of what is and isn’t acceptable for a straight man’s beauty routine.

If you’ve watched even a single episode of Netflix‘s reboot of Queer Eye then you’ve already seen Jonathan challenging society’s norms. Whenever he’s doing a makeover for a straight dude, he always teaches them the importance of the basics — like moisturizer, a simple exfoliant, and other things that help you take care of your skin and hair. This is, of course, not something that straight men usually do (or at least admit to) for fear of appearing too feminine. But JVN is not about to let that fly. He recently told Into the Gloss,

“As far as how Queer Eye presented grooming in the original version, I really wanted to tear that down. Like, the idea of what a metrosexual is and that gay men shave and wax their chests, and that we know how to shave our faces better somehow… I wanted to get away from that whole idea. If you have body hair, let’s just embrace that gorgeous body hair. If you want to shave your gorgeous body hair, let’s try to prevent ingrowns by exfoliating first and keeping the surface area clean. I may impart some of my own opinions whilst getting there because I love a hairy-chested man so I might try to convince you to do a trim instead of a full shave.”

He added,

“Beauty and grooming should be these gorgeous bursts of wind beneath your wings so you can figure out how to feel a little cuter and look in the mirror and get those endorphins and be like, ‘I feel good!’”

YAS! I love it so much. Self-care and self-love aren’t just for women, it’s for everyone regardless of gender. So if you’re a straight man and you need a gentle exfoliator, then go for it!

Queer Eye has officially been renewed for season 3 and the fab five have already started filming in Kansas City, Missouri, a new location for the guys. Stay tuned for the premiere date on Netflix.

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Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel (by far!), but when she’s not watching RHONY, you can probably find her hanging with her kitty Tom or tweeting at Sen. Chuck Schumer.