Selena Gomez’s Rare Beauty is so much more than just a makeup brand. And now she’s ready to prove it.

The brand is currently hiring for a Social Impact Director, who will solely focus on mental health issues. According to Rare Beauty’s CEO Scott Friedman,

“The director of social impact will help us go beyond words and really take action to support mental health awareness. We can only do this if a leader is solely focused on this responsibility. This position is a vital part of holding our brand accountable, both internally and externally.”

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Although the company wasn’t planning to fill the slot so soon, coronavirus has made hiring for the position a priority. Selena told Insider,

“We had always planned on having someone lead this mission, but we felt that it was imperative to hire the best person for the job now.”

Although the makeup line was supposed to launch at Sephora this summer, all plans have been put on hold. In a recent Instagram Live Q&A, Selena told her fans that, with coronavirus, there were just more important things to deal with right now. She added,

“I’m still doing tons of Zoom calls, they send me the things and color palette and all kinds of stuff. So we are getting it ready, but I just don’t know when Rare Beauty’s coming out.”

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Selena officially announced Rare Beauty back in February, before coronavirus completely changed our lives. In the initial announcement, Selena shared a video in which she said,

“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me. I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you, it’s about how you see yourself.”

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Through every step of the way, Selena has made it clear that she doesn’t want to be yet another celebrity beauty brand. One of the brand’s first moves was to hold an open casting call for fans to be featured in their #WeAreRare campaign. She told Amy Schumer,

“I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.”

In its mission statement, Rare Beauty states that it wants “to shape conversations around beauty, self-acceptance, and mental health.” And it sounds like they’re preparing to do just that.


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