target swimsuit campaign
source: Target

This year’s Target swimsuit selection has arguably been its best yet.

With adorable and affordable styles in a variety of options from stylish one-pieces to high-waisted bottoms to tops with unique necklines, there are choices to please almost everyone.

Now, we have even more to applaud. Target partnered up with powerful female influencers to start an unretouched photo campaign to model their pieces.

The campaign features dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and model Kamie Crawford.

Bidot said,

“When you’re a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear. Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better.”

In a time of year when body image can be at an all time low, it is exciting to see a major retailer celebrating body confidence. We want to be excited about the summer, not dreading it! The variety of style options available, paired with this campaign, is certainly helping.

All campaigns can certainly work harder to be as inclusive as possible, but this is a good start.

The retailer also has a very open breastfeeding policy and is working on installing more gender-neutral bathrooms in all stores. Keep up the good work, Target!

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Allie Bush is a Contributing Writer at Femestella. She is interested in creating and sharing entertaining and engaging content, in whatever form it may take. She is a proud TV junkie and in her spare time can be found watching late night talk shows, talking about Chrissy Teigen or Amy Poehler, or eating off of other people’s plates.