World, meet Phlemuns.

Dressing androgynous has never been more in style, but that was never really a concern for James Flemons, the creator of the latest “It” brand, Phlemuns.

Having designed for top celebs like Miley Cyrus, Zac Efron, Rita Ora, and more, James has become known for his very 90’s patchwork denim and yellow plaid designs (hello, Clueless!).

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Credit: Tumblr

Talking to Nylon, he explained that it’s actually just a coincidence that his gender-fluid looks are so in style.

“I don’t view it as a trend thing, but at the same time, there’s awareness of it right now. People are being receptive to this idea of challenging what a male is supposed to be, what a woman is supposed to be, and hypermasculinity.”

Related: Why A Feminist Beauty Expert Is Opposed to the #NoMakeup Selfie Trend

We are totally digging it!

Make sure to check out more of James’ designs on his website here.


Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel (by far!), but when she’s not watching RHONY, you can probably find her hanging with her kitty Tom or tweeting at Sen. Chuck Schumer.

Categories: Style & Beauty