World, meet Phlemuns.
Dressing androgynous has never been more in style, but that was never really a concern for James Flemons, the creator of the latest “It” brand, Phlemuns.
Having designed for top celebs like Miley Cyrus, Zac Efron, Rita Ora, and more, James has become known for his very 90’s patchwork denim and yellow plaid designs (hello, Clueless!).
Talking to Nylon, he explained that it’s actually just a coincidence that his gender-fluid looks are so in style.
“I don’t view it as a trend thing, but at the same time, there’s awareness of it right now. People are being receptive to this idea of challenging what a male is supposed to be, what a woman is supposed to be, and hypermasculinity.”
We are totally digging it!
Make sure to check out more of James’ designs on his website here.