In his latest anti-bullying tactic, Prince William has put together a new campaign in celebration of the U.K’s first National Stand Up to Bullying day.

The Prince recently set up the Royal Foundation’s Cyber Bullying Taskforce, which includes the Diana Award.

Check out Prince William’s video below.

Hopefully this will be his first of many endeavors to end cyber bullying for good.

Lena Finkel is the Editor and Founder of Femestella. Prior to started Femestella, she worked at People, InStyle, and Tiger Beat. She’s currently obsessed with Vanderpump Rules, lipstick, and her kitty Tom.