He’s too sexy for this shirt.

We have been waiting for this moment and we didn’t even know it!

Zac Efron is officially the new face of the Hugo Man campaign and it. Is. HOT! Most fragrance videos are totally cheesy and mockable but damn, this boy is looking too good to make fun of!

zac efron hugo campaign
Zac Efron/Instagram

Efron announced the news yesterday on Instagram writing, “Hey guys- I’m excited to reveal that I will be fronting the new Hugo Man campaign next year- check it out! #YourTimeisNow”

Cosmo released the exclusive first look at the video campaign. Check it out below.


Zac Efron Asks Kids to Stay in School, Melts All of Our Hearts

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