5 TikTok-Trending Makeup Items

makeup products lipgloss
credit: Ashley Piszek

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TikTok has become a meeting spot for the world’s most influential makeup artists and beauty enthusiasts. The video-sharing app is a hub for the best makeup looks and the most innovative tutorials, where celebrities, influencers, and regular folk can all showcase their makeup ideas to a global audience.

Whether you’re looking for quality face makeup products or a speedy cleansing routine, TikTok has you covered. The short video format makes it incredibly easy to find a style that catches your eye or a bargain you weren’t aware of, and there’s no better platform if you want to keep up with the latest trends.

From 2-in-1 blush and illuminators to high-SPF primers with a natural shine, TikTok finds the best products at the best value, endorsed by people you choose to follow. If you want to stay ahead of the game and get the best deals, here are five of the most popular makeup items on TikTok right now.

1. Liquid Foundation

liquid foundation makeup
credit: Sobia Akhtar

One of the biggest trends at the moment is a lightweight liquid foundation. The ‘dewy’ look is very popular right now, and the liquid foundation is the perfect base for achieving a fresh and glowing finish that will make your friends green with envy.

Many different colors and consistencies are available, making it easy to find a foundation that matches your skin’s tone and type. Moreover, most foundations come with added skincare benefits, saving you from buying the more niche makeup items.

When choosing a liquid foundation, skin type and the level of coverage you want are the main things you need to consider. For example, if you have oily skin, you need an oil-free formula that lasts throughout the day. On the other hand, if your skin is drier than most, look for a hydrating formula that can moisturize your skin and leave it as radiant as ever.

2. 2-in-1 Blush and Illuminator

blush makeup
credit: Jake Peterson

If you’re a beauty enthusiast and enjoy keeping up with trends, you’re no stranger to 2-in-1 products. They’re value-oriented and trending for a good reason, and the glowing blush and illuminator is one of the latest products to make the rounds on TikTok.

A blush and illuminator combo is excellent for anyone who wants to streamline their makeup routine. You get a combination of color and glow on your cheeks, resulting in a natural finish with a subtle radiance. And the best part? You don’t need multiple products to achieve the look you want.

Offering convenience, versatility, and a natural finish, 2-in1’s have unsurprisingly become go-to products for makeup lovers everywhere. So, if you want to add some vibrance to your cheeks and save some money while you’re at it, give a 2-in-1 blush and illuminator a try and see how much of a difference it can make.

3. Glow Primer With High SPF

primer makeup
credit: Gabrielle Henderson

Want to achieve a flawless complexion while protecting your skin from harmful UV rays? Grab a glow primer with high SPF. Primers with built-in sun protection have become a favorite of makeup artists all over TikTok, mainly for their unique combination of skincare and makeup perks.

The best primers contain a high SPF value to shield your skin from the sun, and they’re gentle enough to be used on a daily basis. These primers are infused with minerals like Squalane that help to nourish and protect your skin while still providing a subtle glow and luminous base for your makeup.

Primers can be used on nearly all skin types, making them an excellent choice for just about any makeup kit. The high SPF makes it perfect for outdoor activities like hiking or going to the beach, where sun protection is essential. As an added benefit, most primers come with added vitamins and minerals, so there’s really no reason not to have one in your makeup collection.

4. Hydrating Cleanser

face wash cleanser skincare
credit: Kadarius Seegars

Beauty and healthcare are closely linked to one another. People are becoming more aware of the importance of hydration in one’s skincare routine, and hydrating cleansers have been trending in a major way lately.

Hydrating cleansers are gentle and moisturize and nourish your skin, leaving it feeling soft and supple. Compare that to traditional cleansers, which often strip your skin of natural oils, and you can see why hydration is the way to go.

Like primers, hydrating cleansers are suitable for all skin types, including sensitive skin, and they’re gentle enough to use twice a day without drying out your skin. As a pro tip, look for products containing glycerin or hyaluronic acid. These key ingredients will help lock in moisture, leaving your skin feeling healthy and fresh.

5. Peeling Solution

face exfoliate peel skincare
credit: Polina Kovaleva

Peeling solutions are another makeup item that has taken TikTok by storm. These exfoliating products are designed to remove dead skin cells and impurities from your skin, leaving it smoother, brighter, and more radiant. But the question is, what makes them better than physical exfoliants?

The simple answer is that there’s no scrubbing involved. Unlike physical exfoliants, which can be harsh and abrasive on your skin, peeling solutions use chemicals to dissolve dead skin cells and unclog your pores gently. Because there’s less friction, there’s a good chance you’ll get a more even skin tone and fewer breakouts.

However, it’s worth noting one shouldn’t use chemical solutions too frequently. They can be used once a week or every two weeks, depending on your skin type and sensitivity. When in doubt, avoid products that contain high concentrations of acids, as they tend to be too harsh for most skin types.