6 Clothing Brands That Are Changing the Way We See Modest Fashion

cutest modest fashion clothing brands
credit: LNW Production

For years, the fashion industry ignored a huge group of consumers: modest dressers.

Brands ignorantly believed modest dressers weren’t interested in fashion, a foolish and wrong assumption. Vogue Business found that, with more than 1.8 billion Muslims worldwide, the modest fashion industry is currently valued at $277B.

But all of this is finally starting to change. Brands like H&M, Zara, and more are starting to integrate trendy, modest pieces into their collections, providing more affordable options than ever.

Luxury brands are also slowly starting to cater to the modest consumer with brands like Louis Vuitton and Dolce & Gabbana introducing hijabs and head coverings into their offerings. Others have started including hijab models in their runway shows.

But while you can now turn to fast fashion brands for the occasional piece, there are actually several small, independent clothing brands that are creating fashionable clothing items specifically for modest dressers.

The best part is that several of these brands were created by Muslim designers so buying from them is also a great way to support and invest in the community.

Below, check out some of our favorite brands that are breaking barriers and changing the way we think about modest fashion.

1. Louella


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A post shared by LOUELLA by Ibtihaj (@louellashop)

Louella was founded by U.S. Olympic fencer Ibtihaj Muhammad. The brand features everything from dresses to jumpsuits to pants and integrates bold, beautiful patterns and striking colors.

Prices aren’t exactly cheap, per se, but with such great quality, it’s worth it.

2. LYRA Swim


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Who says burkinis have to be boring? LYRA swim offers a ton of modest swimsuits that come in a variety of styles, colors, and prints.

Founded by Ikram in 2016, LYRA was inspired after one woman got tired of struggling to create DIY swim look. The result is a gorgeous collection that will surely have something for everyone.

3. Veiled Collection


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Veiled Collection is perfect for anyone who has a minimalist but sophisticated sense of style. Most pieces are solid colored and silk is a common fabric used in their pieces.

But don’t be fooled by the classic looks, most of the items are surprisingly affordable.

4. Niswa Fashion

Niswa Fashion is perfect for anyone who has a delicate, feminine sense of style. Many of the dresses and tops feature pretty florals and ruffles and come in pastel colors.

They also have a ton of matching two-piece sets if you’re looking to get one outfit in one.

5. Aab


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If you’re looking for classic pieces that will never go out of style, the London-based brand Aab has you covered.

Aab features a full array of sophisticated pieces including abayas, hijabs, kimonos, and more.

6. Hana Tajima x Uniqlo


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A post shared by Hana Tajima (@hntaj)

Dropping on September 2, the Hana Tajima x Uniqlo collab is probably one of the most anticipated collections of the year.

Hana has become one of the most sought-after modest designers and her new collection is sure not to disappoint. The button-down maxi shirtdress is definitely going to be a fan favorite.


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Lena Finkel
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, Tiger Beat, and Sesame Workshop (aka Sesame Street). She loves all things Real Housewives and Vanderpump Rules. When she's not busy binge-watching TV, you can find her hanging out with her tuxedo cat Tom.