The Makeup Brand of Your Youth is Secretly the Best Cruelty-Free Makeup On the Market

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Finding cruelty-free makeup can definitely be a challenge — especially when you’re on a budget.

Historically, cruelty-free makeup has mostly come from smaller, independent brands. And while bigger brands are finally getting their cruelty-free status, there’s one brand that’s been doing cruelty-free for years — and that you’ve completed discounted.

What’s that brand, you’re wondering? It’s none other than wet n wild.

Not only does wet n wild pledge to never test on animals, but most of its products are vegan as well (you can see the full list of its vegan collection here).

I know what you’re thinking: Isn’t this the brand I used when I was a teen?

And yes, it totally was. But wet n wild has come such a long way since the days of your youth. They have so many products that are just as good, if not better, than the makeup you’re spending way more money on.

They’ve introduced a variety of quality products at decent prices and continue to come out with Instagram-worthy collections.

If you’re new to the brand or just haven’t used it in a while, below are some of the products I swear by. Check it out.

Disclosure: This article includes affiliate links.

MegaGlo Hello Halo Liquid Highlighter

This is my absolute new favorite product from wet n wild. I’ve tried a bunch of powder highlighters and nothing even goes close to this. There’s a reason “glow” is in the name — this will give your face a major shimmer and is perfect for summer. I’ve even had strangers come up and complete me on my highlighter specifically.

My favorite shade is Halo Gorgeous because of its rosy tint but the highlighter comes in 7 different shades to fit a variety of skin types.

MegaLast Liquid Catsuit Matte Lipstick

This liquid lipstick is no joke. The color is unbelievably vivid and stays on all day, no matter what. The lipstick is also not sticky in the least and you pretty much can forget you’re even wearing it. It literally becomes your lips. I realize that sounds insane, but there’s basically much no other way to describe it.

The lipstick comes in 21 shades but I’m a total sucker for Flame of the Game — a bright red that can be seen across the room (trust me, my coworkers have told me).

MegaLast Lip Color

If you’re looking for old-school lipstick, this one has some crazy staying power. They call it semi-matte because it’s got just a hint of shine.

I personally prefer the darker colors because my lips are slightly chapped and in general, lighter colors seem to only highlight that. I’m currently a sucker for Red Velvet and Cherry Bomb.

MegaLiner Liquid Eyeliner

I’ve tried more than a few liquid eyeliners in my day and I always come back to this one. Seriously — it beats out liquid liners from Dior, YSL, and NYX.

The reason why it’s so perfect is all in the wand. Most other brands have super long slim wands, which can make it harder to control the liner and get a precise line. But with wet n wild, the wand is shaped for an easy grip, making it the perfect choice to draw on those wings.

Have other wet n wild products you’re obsessed with? Tweet us @femestella.


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Lena Finkel
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, Tiger Beat, and Sesame Workshop (aka Sesame Street). She loves all things Real Housewives and Vanderpump Rules. When she's not busy binge-watching TV, you can find her hanging out with her tuxedo cat Tom.