Dopamine Dressing: Embrace the Biggest 2022 Fashion Trend With These 8 Brands

credit: Лилия Крутько

This article is part of a brand partnership.

After two years of living in loungewear, people are finally ready to get dressed up again — and they’re doing it with a bang.

2022’s biggest fashion trend is dopamine dressing. For the first time in a while, the fashion world is embracing color like never before. Vibrant hues, neon accessories, and more are dominating the streets, everywhere from New York to Copenhagen.

All you have to do is look to our most stylish celebs to see the trend in action. Dua Lipa, Bella Hadid, and Olivia Rodrigo are all huge fans of dopamine dressing — and putting a Y2K spin on it, of course.

We’ve also seen some of our favorite TV characters rocking neons. Think Emily Cooper and Zoey Johnson.

If you’re looking to get in on the trend but aren’t quite sure where to start, we’ve compiled a list of our favorite brands and designers that will help you add a touch of color to your wardrobe.

Check them out below.



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If you’re already preparing for the warmer weather, you’re definitely going to want to stock up on STAUD maxi dresses. The brand has a ton of super fun pieces in pink, yellow, orange, red, and more. STAUD is perfect for the person who loves classic silhouettes but is ready to take a chance with some new hues.

Celebrity fans of the brand include Lucy Hale, Camila Mendes, Mindy Kaling, Bella Hadid, and many more.

2. Christopher John Rogers


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Christopher John Rogers is officially the king of color! Although the designer is still relatively new to the fashion scene, he’s already made quite the impression and has a legion of celebrity admirers. Search through Christopher John Roger’s collection and you’ll find rainbow, fuschia, and electric blue dresses. The brand is perfect for anyone who loves to make a statement the minute they walk through the door.

Celebrity fans of the brand include Dua Lipa, Hailey Bieber, Zendaya, Rihanna, and more.

3. Alice + Olivia

Alice + Olivia truly has a wide variety of pieces from bright red structured suits to pleated rainbow maxi skirts. Shop their monochromatic looks for a more polished outfit, or mix and match colors and prints for a unique style all your own.

Celebrity fans of the brand include Mindy Kaling, Taeyeon, Nicky Hilton, Olivia Palermo, Mila Kunis, and more.

4. Cult Gaia


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Talk about fun! If you’re looking for the latest trends — aka creative cutouts, low-rise pants, etc. — Cult Gaia is definitely the way to go. They’re always coming out cute pieces perfect for the fashionista who loves to stay ahead of the crowd. The brand also offers *a bit* more muted colors, so if neons aren’t your thing, then turn to Cult Gaia for your color inspiration.

The brand is a huge hit among many models with Behati Prinsloo, Lily Aldridge, Emily Ratajkowski, and Alessandra Ambrosio often spotted rocking the brand while off-duty.

5. Blumarine


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If you haven’t heard of Blumarine yet, you’re definitely missing out. The ’90s-inspired brand has absolutely been blowing up and has attracted celebrities, stylists, and even costume designers. One of the brand’s most famous pieces is a color block, faux fur collar cardigan that mixes colors like neon yellow, blue, and more. In fact, Maddy Perez recently wore a version on Euphoria this season 2!

Celebrities who love Blumarine include Dua Lipa, Lisa from Blackpink, Kourtney Kardashian, Olivia Rodrigo, Florence Pugh, Rihanna, Kim Kardashian, Hailey Bieber, and more!



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Trippy patterns and sheer fabrics dominate AUNÉ, making it one of the most unique brands on this list. Many of the pieces are made-to-order meaning that you can get them in any size you want. In fact, the brand proudly embraces all shapes and sizes, making it clear that all bodies are welcome!

Celebrities who have rocked AUNÉ include Beyonce, Madelaine Petsch, and Kylie Jenner. You may have also noticed Kat Hernandez rocking a custom-designed AUNÉ dress and matching gloves to Maddy’s birthday party on Euphoria this season.

7. Jacquemus


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Jacquemus has a ton of great, colorful pieces in their collection, but it has to be their bags that really stand out. Their classic bags come in vibrant colors like pink, green, blue, and many more. They also have a ton of fun styles so you’re sure to find a bag for every occasion.

Celebrity fans of the brand include Perrie Edwards, Dua Lipa, Vanessa Hudgens, Gigi Hadid, and Hailey Bieber.



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Need a little prep in your step? KITRI has you covered. The brand carries a lot of great pieces perfect for everyday wear, making it easy to add a splash of color to your life. Their sweaters are particularly cute and feature lots of fun patterns and peter pan collars. Yes, please!

Celebrities like Olivia Rodrigo have been spotted wearing the brand.


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