Jameela Jamil Needs to Think Twice Before She Calls Someone Out

jameela jamil controversy
credit: Featureflash Photo Agency/Shutterstock.com

Jameela Jamil has made it her mission to call out celebrities who promote unhealthy dietary products.

She’s chastised everyone from Cardi B to the seemingly untouchable Kardashian clan. While most of her criticisms are valid, her latest may have been uncalled for. 

Recently, “Squidward Nose” rapper CupcakKe posted pictures on Twitter that showed off her new body which she said she achieved after doing a water fast for a month.

A water fast is just as it sounds. According to Healthline, “water fasting is a type of fast that restricts everything except water.”

It can potentially lower the risk of developing chronic diseases. And if someone decides to partake in the fast — which they definitely shouldn’t without medical supervision — the fast should not exceed 72 hours. 

jameela jamil cupcakke
CupcakKe’s weight loss photos / Twitter

Jameela was quick to condemn CupcakKe for sharing the dangerous dietary method. She wrote on Twitter,

“Please take this down. Most people reading this may not have the medical supervision or extreme knowledge needed to even try to attempt this safely. The dangers are immense, and it will harm your metabolism, so isn’t even an effective tool for weight loss. It’s just very unsafe.”

She added in a second tweet,

“We have way too much power and influence. We just need to try to be very careful with what we promote so that we don’t cause harm to the people that trust us.”

But many of the rapper’s fans saw Jameela’s comments towards CupcakKe as condescending and humiliating, especially since Cupcakke has struggled with mental health issues in the past.

A year ago, CupcakKe tweeted that her depression got so bad that she didn’t eat for four days, which can be a side effect of depression. 

In a now-deleted tweet posted in January, CupcakKe worried her fans after saying she was having suicidal thoughts. Shortly afterward, she decided to open up to her fans again about her struggles with depression

“I’ve been fighting with depression for the longest… sorry that I did it public last night but I’m ok. I went to the hospital & I’m getting the help that I need to get through, be happy & deliver great music. Thanks for all the prayers, but please don’t worry about me.”

It’s no secret that when it comes to eating disorders and mental illnesses, black women are often left out of the narrative. Black women are often depicted as strong or less fragile and we’re not always allowed to have emotions and issues that a white woman might go through. As a result, our issues and struggles often go unheard and untreated.

CupcakKe has yet to comment on the whole situation and she’s been MIA since posting the picture.

Thankfully Jameela has acknowledged what she did wrong, and even though she should try to reach out and apologize to CupcakKe privately, she apologized to her in a series of tweets

“Massive unreserved apology to @CupcakKe_rapper for putting you on blast without knowing anything about u. I reacted too quickly and thoughtlessly. And having now learned of your personal struggles, I realize I should have done more to protect you rather than bring you stress. This goes beyond not just being so careless as to quote tweet someone whose context and life you’re unaware of. But also, being extra careful to not pile on to black women, who are already piled onto, ignored and policed the most. I hear all the criticism. I see my fuck up.”

She added,

“‘Celebrity’ apologies always seem so self-serving, so I’m just gonna add that I know I there’s more work to do, and in particular on this discussion of eating disorders and body expectations of BW, I will work to bring more light to this conversation from this community.”

While the apology was necessary, it could be assumed that Jameela’s attack could have further damaged CupcakKe’s already fragile mental health. She’s not like the Kardashians, Cardi B, or countless other influencers who try to make money by promoting dangerous diet products. Given her struggles with mental health, it would be a reach to say that she was trying to actively promote water fasting as a means to lose weight.

As for Jameela, here’s to hoping that she continues to educate herself about what Black women go through. And that maybe, sometimes, it’s okay to think before lashing out at someone.


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Alysia Stevenson
Alysia Stevenson is a twenty-seven New York City transplant currently living in Florida with her boyfriend and three furbabies. When she's not writing, you can find her watching beauty tutorials on Youtube or Parks and Rec for the millionth time.