When the Kardashians clap back, Jameela Jamil claps back even harder.
While promoting the premiere of the 16th season of their E! reality TV series Keeping Up With the Kardashians, Kris Jenner addressed some of the criticism around what the Kardashian-Jenners choose to promote on their social media. Regarding flat tummy teas specifically, Kris said,
“I don’t live in that negative energy space. Ninety percent of people will be really excited about the family and the journey and who we are.”
“If there is work that is really easy that doesn’t take away from our kids, that’s like a huge priority, if someone was faced with the same job opportunities, I think they would maybe consider.”
Khloé chimed in, clarifying that she’s never had a personal chef and she posts her personal training sessions on Snapchat. While she acknowledges that the luxury of a personal trainer isn’t affordable for all, Khloé maintains that she exemplifies the moves for free. She told NYT,
“Well, listen, I am showing you what to do, silly person, 15 repetitions, three times, here’s the move.”
If that “silly person” comment sounds a wee bit shady, it’s because it totally is. People couldn’t help but notice that Khloe’s comment felt like a direct response to something specific Jameela had called Khloé out on. Jameela previously tweeted,
“If you’re too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef and a surgeon to achieve your aesthetic, rather than this laxative product … And b) tell them the side effects of this NON-FDA approved product that most doctors are saying aren’t healthy… then I guess I have to.”
Jameela then included a list of potential side effects of those flat tummy teas.
Naturally, Jameela wasn’t having either of those comments made by Kris or Khloé. In fact, Jameela went all out on Twitter. Jameela retweeted a Cosmo article paraphrasing the Jenner-Kardashians’ responses and then wrote
“Essentially, ‘fuck the young, impressionable people, or those struggling with eating disorders, we want the money.’ I have been given these same opportunities to flog this stuff, and I don’t do it, so they don’t have to. Thank you, next.”
And Jameela’s clap-back didn’t stop there. She went on to retweet her original comment, adding,
“Their pockets are lined with the blood and diarrhea of teenage girls… ?”
A Kardashian fan @’d Jameela, suggesting that it wasn’t up to the Kardashians to vet the products they endorse. Instead, it’s up to the people who see the endorsements to do their own research before they buy a product.
Of course, Jameela had a response to that, too. She posted the following sarcastic tweet:
None of the Kardashians have responded to Jameela’s tweets as of yet. But if the back and forth between Jameela and the Kardashians is any indicator, someone will likely have something to say soon.
In fact, let’s take a look back at all the words exchanged between Jameela and the Kardashians. Keep reading for a comprehensive timeline on the stars’ scuttle.
March 2018: Jameela defends the Kardashians and starts the ‘I Weigh’ Movement
After stumbling across an Instagram account that posted a photo of the Kardashian women together, then had text overlayed over the photo, labeling each of the women’s weights, Jameela was outraged. In response, she posted a photo of herself, writing, “I weigh: lovely relationship, great friends, I laugh every day, I love my job, I make an honest living, I’m financially independent, I speak out for women’s rights, I like my bingo wings, I like myself in SPITE of everything I’ve been taught by the media to hate about myself (sic).”
She then proceeded to start the official “I Weigh” campaign that encourages women to do the same: post a pic of themselves and write in text overlayed on the photo all of the stuff they liked about themselves. The account currently has 578K followers.
May 2018: Kim Kardashian endorses ‘appetite suppressing lollipops’
Of course, Jameela had feelings about that. Jameela commented on Kim’s IG photo,
“No. F*ck off. No. [You’re a] terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however, this family makes me feel actual despair over what women are reduced to.”
May 2018: Kim pulls the ad
Days after posting a photo of herself licking a lollipop marketed as an appetite suppressant from Flat Tummy Co., Kim Kardashian pulled the ad from her social media feed. The sponsored photo received a lot of backlash in just a small amount of time.
Many people in the comments went off, citing that the ad catered to people with eating disorders. Particularly women.
It’s unclear what Kim was offered for the post but back in 2016 it was reported that the star was pulling in $400,000 per sponsored post.
July 2018: Jameela posts an open letter on Twitter
“Dear the Kardashians. And every girl who looks to them for a reference of how to value themselves. ❤️ Follow my Instagram account (@i_weight) for a dose of reality and self-esteem ❤️”
While she obviously called the Kardashians out, she did not straight-out tag them in the post.
January 2019: Jameela shares weight loss tea parody
Jameela shed light on what really happens when women drink weight loss tea. In the first half of the spoof video, Jameela “endorses” the product while farting uncontrollably. Cut to the actress on the toilet, her mascara running, still with a smile on her face.
In a follow-up photo, Jameela wrote in the caption,
“Because this is roughly how long you spend on the toilet when you drink laxative “detox” teas… #howharddiddetoxteashityourbumhole.”
While the Kardashians weren’t named, many people felt it was directed at the reality stars.
January 2019: Khloé posts a controversial tweet
A few months after giving birth to her first daughter True Thompson, Khloé got flack on Twitter after posting something that many women hailed as “relatable.” Khloé wrote,
“2 Things a Girl Wants: 1) Lose Weight 2) Eat.”
In response, Jameela tweeted,
“This makes me sad. I hope my daughter grows up wanting more than this. I want more than this. Sending love to this poor woman. This industry did this to her. The media did it to her. They fat-shamed her into a prison of self-critique. Dear girls, WANT MORE THAN THIS.”
March 2019: Jameela starts a petition to stop celebrities from endorsing ‘toxic diet products on social media’
Jameela took her campaign to new levels when she formed a petition on Change.org. The petition, titled “Stop celebrities promoting toxic diet products on social media,” has more than 226K signatures at the time this article went to publication.
March 2019: Jameela sheds light on the reality of celebrities’ ‘aesthetics’
In the photo of text Jameela overlayed onto a picture, she wrote,
“Let’s get real… because money is the reason most people don’t look as thin and young as celebrities. These people have trainers, chefs, access to the best organic food, they have the best beauticians, staff to help them do everything, a MUCH less stressful life, the best doctors, many have talented surgeons, they have makeup artists and hair stylists. And then ON TOP of that, they are airbrushed without telling you they are.”
“You are being set up for a fall with this compassion porn culture. Swerve the lies and just do you.”
Cut to current day: the Kardashians finally responded to Jameela’s many tweets and interviews taking a stance against detox teas and Jameela responded on Twitter.
For now, the story ends with Jameela having the final word. And that final word is: “Their pockets are lined with the blood and diarrhea of teenage girls.”