Kendall and Kylie Jenner Appropriate Chola Culture For Their Clothing Line

kylie kendall

Okay, seriously Jenners, enough with this.

Not that even one instance of appropriation is excusable, but this is getting absolutely ridiculous. Today’s example comes from Kendall and Kylie Jenner’s clothing line, Kendall + Kylie.

The brand’s Instagram page posted a picture of an outfit that many are saying derives from Chola culture. Just so we’re all on the same page, The Guardian describes Chola culture as,

“The elements of ‘Chola style’ relates to a specific subculture of first- and second-generation Mexican American girls influenced by hip-hop, enamored with lowrider cars, and sometimes associated with gangs.”

A quick Google image search clearly indicates that, yes, this outfit is very much reflective of this subculture.

kendall kylie jenner cultural appropriation

Twitter user @lipstickittty was one of the first Twitter users to call the sisters out, saying that not only do they not come up with their own ideas, but they never properly credit the culture from which they are deriving their looks. Additionally, it is a culture they are not even a part of.

This pattern of behavior is frustrating, but stories of new examples are rarely surprising. When will it end?

The biggest problem at this point is the lack of acknowledgment or apologies. They take down photos or remove fashion items from their website, but they never come out and say “I’m sorry” or take any semblance of accountability for their actions. The Instagram post has been removed, but the outfit is still for sale. What message is that really sending?

Kendall and Kylie (and the whole Kardashian/Jenner clan in general) have taken no steps toward educating themselves, which is increasingly evident now that this behavior is a pattern. Their lack of accountability and response in these situations is almost just as bad as the action itself.  It’s sending a message of disrespect and indicates that they are intentionally profiting off of cultures that they are not a part of.

Additionally, at this level of fame, they have consultants and marketing teams. They should be investing in a better and more diverse team. But when they don’t, the message, although silent, becomes loud and clear.


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Allie Bush
Allie Bush is a Contributing Writer at Femestella. She is interested in creating and sharing entertaining and engaging content, in whatever form it may take. She is a proud TV junkie and in her spare time can be found watching late night talk shows, talking about Chrissy Teigen or Amy Poehler, or eating off of other people's plates.