Michelle Obama on Using the Power of Pop Culture to Sway Young Voters

michelle obama
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Michelle Obama knocked the First Lady gig out of the water and her post-First Lady life has been equally impressive.

Michelle’s leadership has turned her not only into a political icon but a pop culture one as well. And over the years, she’s discovered that it’s equally as important to appear on Billy on the Street as it is to appear on CNN.

Talking with Variety, she talked about the particular importance of pop culture when it comes to connecting with younger voters, something she’s notorious for. She said,

“I’m a product of pop culture. I’m a consumer of pop culture, and I know what resonates with people. I know what they’ll get a chuckle out of and what they think is kind of silly. And whenever my team approaches me with ideas and concepts, we’re usually like, ‘Is this really funny? Are people going to understand it?’”

She added,

“What I have never been afraid of is to be a little silly, and you can engage people that way. My view is, first you get them to laugh, then you get them to listen.”

During her tenure as First Lady, Michelle appeared on numerous TV shows including the “Carpool Karaoke” segment on The Late Late Show with James Corden and the “Eww” segment on The Tonight Show Starring Jimmy Fallon. She’s also graced the covers of magazines like SeventeenVogueInStyleElle, EssenceEbony, and more.


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This article was originally published on August 25, 2016.

Lena Finkel
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, Tiger Beat, and Sesame Workshop (aka Sesame Street). She loves all things Real Housewives and Vanderpump Rules. When she's not busy binge-watching TV, you can find her hanging out with her tuxedo cat Tom.