Could we love Reese Witherspoon any more than we already do?
The actress is officially creating a new platform for women called Hello Sunshine that will tell female-driven stories. According to a statement released by the company, the goal of the brand will be to “create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures.”
How cool! Reese has always been a champion for women and we’re so excited to see that Reese is putting her passion to good use.
“My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content.”
Hello Sunshine will exist completely separately from Reese’s lifestyle brand Draper James, which sells clothing and home goods, among other things.
The new website will reside at Hello-Sunshine.com, although no official launch date has been announced.
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, and Tiger Beat. Her favorite Housewife is Bethenny Frankel (by far!), but when she’s not watching RHONY, you can probably find her hanging with her kitty Tom or tweeting at Sen. Chuck Schumer.