'Riverdale' Star Madelaine Petsch is Now a Spokesperson for Birth Control

madelaine petsch birth control
courtesy AbbVie

Riverdale star Madelaine Petsch is officially becoming a reproductive rights activist and we are so here for it!

Madelaine recently joined the “Are You In The Lo?” campaign to help menstruating humans get educated about birth control and what their choices are.

In an interview with Refinery29, Madelaine discussed how lucky she was to have a family where they could talk about anything — including reproductive health — but knows that everyone doesn’t have that option. She even recalled how her friends had to come to her house because they couldn’t discuss such topics in their own homes. She said,

“I was able to take my time and feel comfortable in my decisions at the time that I made them. And then I looked at my friends who didn’t have that and were so curious about it and had no information that they ended up regretting some of the decisions that they made.”

And that’s why Madelaine wants to intervene. Now that she has a huge platform, she wants to make sure other people have access to the information that she had growing up. She explained,

“It’s incredibly important to me to make this not a taboo conversation topic… It’s their body and it’s their choice, and they should be able to have the tools and the knowledge to make educated decisions about what they’re doing with their body.”

Madelaine is specifically hyping Lo Loestrin Fe, one of the most popular birth control pills, and has partnered with biopharmaceutical company AbbVie for the campaign.

It’s rare — unheard of, really — for a medication to have a celebrity ambassador. But, as we all know, birth control isn’t treated like other medications, unfortunately. While there are many reasons why someone would take birth control, it continues to be a political issue that conservatives love waging war on.

Because of this war, menstruating humans have been the ones to suffer. Republicans have made it so that only 18 states require sex education classes to cover birth control. Let that sink in: eighteen.

It’s no wonder that Madelaine’s friends didn’t have access to proper information.

Birth control is an extremely personal decision and everyone should have the right to know their choices.

If you’re in need of birth control but don’t want to risk a trip to the doctor amid COVID, there are actually quite a few options for getting BC online. My personal favorite is Nurx, which I used for years without a problem.

To learn more about all your birth control options, head to Planned Parenthood here.


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Lena Finkel
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, Tiger Beat, and Sesame Workshop (aka Sesame Street). She loves all things Real Housewives and Vanderpump Rules. When she's not busy binge-watching TV, you can find her hanging out with her tuxedo cat Tom.