Cult-favorite NYC brand Susan Alexandra has officially launched its Judaica collection and it’s just as incredible as we dreamed it would be.
The full drop includes apparel, menorahs, seder plates, candle holders, and more. And while all of the pieces are beautiful, it’s the jewelry that really has us talking.
In signature Susan Alexandra fashion, the jewelry line is full of color and whimsy with necklaces, bracelets, and rings featuring words like mensch and chutzpah.
And, of course, it wouldn’t be a Susan Alexandra collection without a few charm necklaces in the mix and the Pickled Necklace and the Delicatessen Necklace — both on pearly chains — are pure perfection.
The brand celebrated the launch of the collection earlier this month with a Chanukah party in Tribeca — a party that was nearly cancelled.
Susan Korn, founder of Susan Alexandra, told Vogue,
“The heavy reality of the times we are living in couldn’t be anticipated, and considering this, there was much talk of canceling the event and re-working our collection. There was so much fear around what we were doing and putting into the world.”
Ultimately, she decided to move forward as planned.
“What I aim to create with this collection and with all that I do is to create sparks of joy. In the Talmud, it says that we must always, above all else, prioritize joy, and that is what we will do at our Chanukah event and with this collection.”
You can shop the full Judaica collection here. Or check out some of our favorite pieces below.
Pickled Necklace, $167
Pom-Con Bracelet, $138
Blessing Necklace, $188
Bronze Chutzpah Ring, $138