Big reputation! Big reputation! Oh, you and me, we got big reputations!
When Taylor Swift’s sixth album Reputation dropped in 2017, it was by far the most divisive among her fans. (It might still be, actually).
Both the music and aesthetic was a *huge* departure from her previous album 1989, a pop album filled with catchy lyrics and bright matching outfits.
But in order to understand Taylor’s Reputation era and the drastic change in aesthetic, you have to understand everything that preceded it.
When 1989 dropped in 2014, it was an undeniable success. The album — and Taylor — was everywhere. So much so that she became overexposed. And the public turned on her.
Critics began calling her manipulative and phony. The public was tired of her “playing the victim.” And the whole Kanye West/Kim Kardashian phone recording didn’t exactly help things.
And so, she took a step back. She told NME in October 2015,
“I think people might need a break from me. I’m going to… I don’t know. Hang out with my friends. Write new music. Maybe not write new music. I don’t know.”
And that’s exactly what she did. She took a break.
Skip ahead a few years and Taylor Swift was ready for a comeback. But this was the *new* Taylor Swift (the old Taylor Swift was obviously dead).
Her Reputation era was filled with snakes, black and gold sequin, black lipstick, shaggy hair, and a “give no fucks” attitude.
The music wasn’t for everyone — particularly the promoted singles “….Ready For It?” and “End Game.”
But fans more familiar with the album in full — and Taylor herself — realized that the album wasn’t actually a story of revenge. It was actually a love story dedicated to her then-boyfriend Joe Alwyn.
It’s been several years since Reputation first debuted but fans still remain relatively divided over its ranking among her discography.
As for this Taylor Swift fan (me!), it’s one of my all-time favorites.
So, in celebration of the pending Reputation (Taylor’s Version) album, let’s look back at some of Taylor Swift’s most iconic outfits from the original era.
We also tried to find some of the original pieces that Taylor wore back in the day as well as some of the affordable dupes so you can recreate her looks. Check it out below.
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‘Reputation’ Album Photoshoot
Taylor Swift revealed the new album name and cover art in August 2017 in which she wore a Pinko Grey Distressed Crewneck Sweatshirt (similar below).
As part of her Reputation photoshoot, Taylor Swift wore a Marc Jacobs Embellished Patch Camo Anorak Jacket.
This colorful look — consisting of an Ashish Sequin Rainbow Striped Shirt, an Ashish Sequin Rainbow Striped Mini Dress, and Marco De Vincenzo Gold Basketweave Ankle Boots — was definitely a bit of a diversion from the Reputation aesthetic but the attitude was 100% on-brand. (Recreate the look below or click the links for the real deal).
When the music video for “Look What You Made Me Do” dropped, it quickly broke the record for most views within 24 hours on YouTube. And damn if this outfit isn’t one of the many reasons why. Taylor Swift wore a Balmain Red Draped Belted Gown, a BVLGARI Gold Serpent Collar Necklace, BVLGARI Gold Serpent Rings, and Gianvito Rossi Gold Wrap Sandals. (Recreate the look below or click the links for the real deal).
Taylor Swift looked like a total badass wearing a Gucci Black Tiger Sequin Hoodie Sweatshirt, Christian Louboutin Pink Metallic Over-the-Knee Boots, and Gucci Lion Head Multicolor Gem Drop Earrings. (Recreate the look for less below or click the links for the real deal).
Taylor Swift brought out her inner biker chick when she rocked a Burberry Black Studded Leather Biker Jacket, Vetements x Levi’s Black Zip Jeans, and Alexander McQueen Black Leather Studded Knee Boots. (Recreate the look for less below or click the links for the real deal).
Taylor Swift’s music video for ‘Delicate” ended up becoming a bit controversial after it was revealed that it bared an eery similarity to an ad for Kenzo. Regardless, she looked stunning in a Naeem Khan Blue Fringe Sleeveless Maxi Dress.
Who doesn’t love a costume change?! Taylor Swift ripped off the bottom half of her Naeem Khan dress making it a mini (similar below).
Red Carpet Appearances
Taylor Swift looked like a mirrorball at the 2018 American Music Awards where she rocked a Balmain Silver Sequin Padded Shoulder Long Sleeve Mini Dress and Balmain Silver Sequin Over-the-Knee Boots (recreate the look below).
Taylor Swift surprised everyone at the 2018 Billboard Music Awards when she wore a custom Atelier Versace Pink Embellished Asymmetric Gown. She had just kicked off the Reputation Stadium Tour so the change in aesthetic had everyone confused. Little did we know at the time but Taylor was already hinting at her next album Lover.
‘Reputation’ Stadium Tour
Taylor Swift had so many incredible looks on her Reputation tour, starting with this black sequin cropped hoodie and sequin long sleeve bodysuit, both custom-designed by Jessica Jones, who also designed several pieces for the 1989 tour. (Recreate the look below).
Taylor Swift eventually changed into this black and gold sequin jacket to sing “Look What You Made Me Do.” She later took it off, revealing a gold and sequin short sleeve bodysuit, to sing “King of My Heart.”
Perhaps the biggest surprise look of the night was this rainbow sequin tassel mini dress, which she wore to perform “Delicate” and “Shake it Off” (Recreate the look below).
This Jessica Jones Custom Green Floral Embellished Jacket was definitely one of the highlights of the tour. She performed an acoustic set while wearing it that included “Dancing With Our Hands Tied.”
Taylor Swift wore one of the only gowns of the night with this black and gold embellished asymmetric dress in which she sang “Don’t Blame Me” and “New Year’s Day.”
Who could forget this awesome silver/purple sequin double breasted blazer jacket that Taylor Swift wore to perform “Getaway Car”? (Recreate the look below).