Hold on to your curls everyone because Tracee Ellis Ross is coming out with her own line of hair products!
The Black-ish star is known for her natural hair, so the product line makes perfect sense. After days of teasing followers about some exciting news, Tracee took to Instagram to announce the line.
“Pattern Beauty is here to empower and nourish curly, coily, and tight-textured hair. 3B to 4C. Pattern Beauty is for those of us who need more than a quarter size of product. Accessible pricing because everyone should have access to their most beautiful hair in the shower, and gorgeous packaging that conjures the legacy of our history and makes us feel like the royalty we are.”
According to Allure, prices range from $9 to $42, and the line up will include a moisturizing shampoo; conditioners that come in three different options: medium, heavy, and intense; hair oil; a leave-in conditioner; a brush; a microfiber towel; and a hair clip.
The name “Pattern” comes from one’s hair texture and curl pattern. Patterns range from one to four. The higher the number, the curlier your hair gets with type one hair being straight and type four hair being coily. The letters (A to C) focuses on how tight our loose the curl is. Tracee’s hair care line specifically focuses on hair types 3B to 4C, which means one very important thing: Pattern Beauty was created by a black woman for black women.
In Tracee’s words, she wants to use Pattern “to celebrate our hair for what it is: beautiful!”
The natural hair movement started years ago, when black women decided to stop using relaxer, aka, the creamy crack, and embrace our natural hair textures. This proved to be difficult got a lot of us since we didn’t know how to do our hair in its natural state. But with the help of Youtube videos and natural hair blogs, we triumphed.
In an Instagram post titled “If My Hair Could Talk,” Tracee reminisced on a time when she tried to tame her curls.
“I can literally chronicle my journey of self-acceptance through my journey with my hair. Growing up society told me there was a right way to wear my hair and right way to look… So, I tried to beat my curls into submission – putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache; and I even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way.”
“I finally took the leap and stopped relaxing my curls, thereby beginning the healing journey towards loving my hair.”
For black women, Tracee’s story of how she abused her curls and her journey to self-love is our own.
But over the years, the natural hair movement shifted from black women encouraging each other to embrace their naps and their kinks, to a movement full of women with looser curl patterns.
We’ve talked about everything from hair discrimination to the appropriation of braided hairstyles traditionally worn by black people. And while including white women in a movement that was made to shun Eurocentric forms of beauty isn’t exactly cultural appropriation, it defeats the entire purpose of the natural hair movement.
This isn’t to say that white women have never been made to feel bad about their hair. But they’ll never be able to experience the level of discrimination and hatred our hair has faced for centuries. They can walk down hair care aisles and pick from a myriad of products, while we’re left with a small “ethnic” hair section.
And though it may not seem like it, by tailoring her products for hair types that don’t get enough love from mainstream hair care lines, Tracee is giving the natural hair movement back to black women.
So, product junkies, clean out your cabinets. Pattern launches on September 9 on patternbeauty.com and will be sold at Ulta Beauty starting September 22.
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Alysia Stevenson is a twenty-seven New York City transplant currently living in Florida with her boyfriend and three furbabies. When she’s not writing, you can find her watching beauty tutorials on Youtube or Parks and Rec for the millionth time.