5 Female-Owned Indie Brands That Celebs Are Obsessed With

bella hadid outfits 2019
credit: @bellahadid/Instagram

With most of us stuck at home with nothing to do other than indulge in retail therapy, the least we could do is support female-owned, independent businesses.

So to help you out, we rounded up five celeb-approved brands that we think you’ll love too!

This article includes affiliate links.



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I.AM.GIA was started by Australian designer Alana Pallister and her sister Stevie Cox back in 2017. The brand is celebrity-loved with fashionistas like Normani, Selena Gomez, Bella Hadid, Madelaine Petsch, Kylie Jenner, Ariana Grande, and more spotted wearing the brand. And the best part? They have a ton of super cute items that us normal people can actually afford.

Shop I.AM.GIA:

2. Nubian Skin


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Based in London, Nubian Skin was founded by Ade Hassan, MBE to give women of color the nude lingerie they deserve. Ade started the brand in 2017 after she was tired of struggling to find nude undergarments that actually matched her skin. Sizes go up to 38G and 2XL. Oh, and did we mention that Lizzo, Yara Shahidi, Winnie Harlow, and Kerry Washington are all fans?

Shop Nubian Skin:

3. Stella Jean


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Stella Jean is an incredible Italian-Haitian designer who’s become committed to creating ethical clothing. Zendaya, Beyonce, and Rihanna have been spotted wearing her clothing numerous times and Selena Gomez recently wore a gorgeous skirt by the designer for her photoshoot with Allure magazine.

Shop Stella Jean:

4. lemlem


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Ethiopian-born supermodel Liya Kebede started lemlem as an “artisan-driven collection” that works with creatives across Africa. According to their mission statement, the brand is “committed to helping ‘women’ thrive both within its workshops and beyond.” Her #1 fan? January Jones.

Shop lemlem:

5. Staud


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Staud was founded by L.A.-based duo Sarah Staudinger and George Augusto in 2015. The brand is all about bright colors. The team wanted to create a “high-end aesthetic at an accessible price point” and we think they totally nailed it! Pretty much every fashionable celebrity on the planet has worn Staud, including Camila Mendes, Bella Hadid, Hailey Baldwin, Selena Gomez, Reese Witherspoon, and Gigi Hadid.

Shop Staud:

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Lena Finkel
Lena Finkel is the Editor and Founder of Femestella. Prior to starting Femestella, she worked at People, InStyle, Tiger Beat, and Sesame Workshop (aka Sesame Street). She loves all things Real Housewives and Vanderpump Rules. When she's not busy binge-watching TV, you can find her hanging out with her tuxedo cat Tom.